Beyond Tactics: Elevating Marketing into a Core Business Driver


It’s time for your marketing team to become a true growth driver—no more reactive tactics or marketing quick fixes.

Join us for a Transformation Talk, where we’ll engage in a dynamic discussion (this isn’t a lecture but a collaborative group experience) about empowering your marketing team to be a strategic partner that drives organizational growth.

Participate in an energizing event focused on goal-setting and providing you with the key principles to transform your marketing team from last-minute request-takers to a strategic powerhouse.

  • What: Beyond Tactics: Elevating Marketing into a Core Business Driver
  • When: Tuesday, August 6th from 3:00 pm – 6:00 pm
  • Where: Heroic Productions STUDIO15  801 W 106th St, Minneapolis, MN 55420


  • 3:00 pm – 4:00 pm  – Networking
  • 4:00 pm – 5:00 pm – Presentation & Group Discussion
  • 5:00 pm – 6:00 pm – Networking

**More details on the event topic, speakers, and community are below.

28 in stock



Marketing has the potential to drive the entire business forward—but only if it is empowered to do so. ​​This session is designed to equip attendees with the knowledge, strategies, and inspiration to elevate marketing from a mere function to a core driver of business strategy and growth. Join us as we navigate the exciting and challenging journey of transforming marketing into a central, comprehensive force within the customer experience.

What We’ll Cover:

  • Redefining Business-Driven Marketing: Learn to shift from a narrow focus on Marketing KPIs to a holistic approach that impacts the entire organization, driving comprehensive business outcomes.
  • Building Authentic Relationships: Discover strategies for creating genuine connections with customers and stakeholders, emphasizing the importance of marketing’s collaborative role within the business.
  • Elevating Marketing’s Role: Understand the critical importance of integrating marketing into the core of your business strategy, exploring the significant benefits and costs associated with this transformation.

Who This is For: 

  • Marketers looking to break out of the pattern of reactive tactical work
  • Marketing leaders looking to get their marketing teams to level up
  • Function leaders who want to partner better with marketing teams

Full Agenda:

  • 3:00 – 4:00 pm – Networking
  • 4:00 – 5:00 pm – Transformation Talk & Group Discussions
  • 5:00 – 6:00 pm – Wrap up + Additional Networking

Ticket includes beverages, light appetizers, networking, and event admission.

More about Marketers’ Community:

Since 2018, we’ve gathered over 2,500 professionals to facilitate connection, learning, and personal/professional growth.

What is beautiful about this community is that it’s not limited by membership. Anyone can attend our events  — you don’t have to be a marketer, but beware there will plenty of marketers present. 

Our Transformation Talk series aims to provide various perspectives on issues and opportunities, allow you to network with growth-minded professionals, and leave you with at least one idea to implement right away. Our speakers are not here to give you the corporate line, rather they are storytellers that will allow expansion, reflection, and consideration for action. For as much as we believe in stimulating discussion, it’s action and change that we’re after.

We will have both alcoholic and NA options for you to choose from thanks to Zero Proof Collective!


Event Sponsor:






Our Meetups & Events Are Powered By:







  • Nataly Huff is an experienced leader known for challenging the status quo and creating measurable, sustainable change. With more than 15 years in leadership focusing on growth and retention marketing, Nataly has a proven track record of driving growth for startups and mature global organizations alike, managing world-class, high-performing teams of directors, managers, and staff.

The foundation of her career stems from agency-side work in organizing and executing campaigns, events, and web optimization for clients in Health, Science, and Technology. Today, Nataly is the Founder & CEO of Innovate Forward Marketing offering strategic guidance and practical marketing expertise to businesses worldwide. She also is a facilitator for one of the many Marketing Roundtables offered by the Marketers’ Community.

Event Details

Date: August 06, 2024

Start time: 03:00 p.m. CDT

End time: 06:00 p.m. CDT

Venue: 801 W 106th St, Minneapolis, MN 55420