LinkedIn Workshop Series


Are you ready to learn LinkedIn and what you should be doing on this platform once and for all

In this 3-part workshop, Laura King and Abby Kelsey take you behind the scenes to teach you the specific techniques, strategies, and scripts that will help make LinkedIn easy, rather than overwhelming.

Each session will be interactive, engaging, and will walk you through all the steps you need to unlock the power of LinkedIn. Plus, we will have plenty of time for Q&A to dive into your specific questions.

  • Training 1 – April 21st : Establishing Your Brand
  • Training 2 – April 28th: Building Authentic Thought Leadership + Content Strategy
  • Training 3 – May 5th : Relationship Building + Activating & Engaging Your Network

Scroll down to the description and workshop detail tab to read more about each training

2 in stock



Can you really put the power of LinkedIn to work in your business once and for all?

Can you really build a bigger presence than you have today?

Can you really create stronger connections online?

Can you really enjoy a deeper, more profitable relationship with people that will matter the most?

YES, you can!

In this 3-part workshop, Laura King and Abby Kelsey take you behind the scenes to teach you the specific techniques and strategies to make LinkedIn a valuable and meaningful tool. If you’re ready to start not only using but also understanding LinkedIn to enhance your personal brand, build authentic thought leadership, and take meaningful steps to activate your network, then this is for you! 

See full workshop details and session breakdown on the WORKSHOP DETAILS tab 

Your investment includes the following:

    • 3 Recorded Sessions – 60 minute recordings of each training session (but you’ll want to join LIVE to get the most value)
    • Private Slack Community – To support each other, ask and answer questions in real time and meet some amazing new people!
    • Marketing Materials – Presentation, frameworks and encouragement to put your training into immediate USE  — emailed to you after each session
    • Cheat Sheets – For easy plug-n-play long after the trainings are done (because we all need simple reminders, right?)



What Are Others Saying…

Hands-down, Laura taught one of the BEST LinkedIn-branding seminars I’ve ever attended, for the Ellevate Network Twin Cities chapter. Strategic, actionable, advanced, high-energy and accessible. Not your average LinkedIn how-to! Incredibly grateful for the knowledge, and I’m applying it straightaway to my profile.


Abby is an absolute standout when it comes to LinkedIn strategy/knowledge. I had the pleasure of attending one of Abby’s workshops on LinkedIn and afterward was armed with the ability to grow my company’s following and engagement. We even hired her for additional training! Abby is a rock star social media strategist and presenter who understands how to connect with her audience. I’d highly recommend Abby for your social media planning and strategy.


Abby is a pro at LinkedIn – she has helped me make meaningful connections and navigate the ever-changing features that this platform offers. In addition to supporting my efforts here, we have also worked together to craft marketing messaging. She is smart, strategic, and brings great energy to the conversation. I am grateful to be connected and look forward to an opportunity to work with her again!

Our workshop series powered by Brandpoint and Lake One. Visit them here.


Meet The Presenters

Abby Kelsey – Social Media Strategist at SPS Commerce

Abby Kelsey is a social media strategist for SPS Commerce. She trains executives and thought leaders how to use social media to amplify their brand and their message. She has been the person behind the brands of several well-known CEOs, sales leaders, marketing leaders, and business owners.

Abby’s background in digital and traditional marketing, public relations, and emerging media provides her with a thorough understanding of how to successfully implement digital marketing in order to increase brand awareness, generate leads, drive traffic, and showcase ROI for a business. 

Linkedin Profile

Laura King – Executive Recruiter and Founder at Marketers’ Community

Laura King is a passionate, award-winning executive recruiter, business developer, people lover, marketer & proud mom to four young boys. Laura also runs the Marketers’ Community which is an organization she created in 2018 to bring more like-minded marketing leaders together via events, workshops, and roundtables. Laura’s infectious energy and dedication to personal and professional development spills over to all that spend time with her. 

Laura has built her LinkedIn brand over the years. She has 12K followers and her posts regularly garner 10-20K impressions. Her brand and interactions on LinkedIn served her well when she came back from maternity leave in March 2020 after having her 4th child. With 4 kids at home and a quota to reach, Laura doubled down on LinkedIn was able to secure 100K+ worth of business during such turbulent times of the pandemic.  If she can do it with 4 kids at home, you can do it too. 

Linkedin Profile

Workshop Date & Time Details

April 21st 11am – Noon CST: Establishing Your Brand 

  • Optimizing Your Profile For Your Purpose
  • Visually Branding Your Profile
  • Creating a Profile That Drives Action
  • How to Show Up at the Top
  • Unlocking the Not so Commonly Known Tips

April 28th 11am – Noon CST: Building Authentic Thought Leadership + Content Strategy 

  • How To Authentically Start Bringing Value To Your Network
  • Learn How The LinkedIn Algorithm Works
  • Understanding Content Creation Options
  • How To Develop Your Own Content Strategy
  • Posting Best Practice To Increase Reach and Drive Success

May 5th 11am – Noon CST: Relationship Building + Activating & Engaging Your Network 

  • Pro Tips For Putting The Power of LinkedIn Search To Use
  • How To Efficiently & Effectively Grow Your Network. (Hint: it’s not by sending 100 connection requests a day with a pitch)
  • How To Measure Your Personal Results


**If you cannot make the live workshop, you will be emailed the recording 24 hours after the workshop. We encourage you to attend live & video ON for optimal learning.

Event Details

Date: April 21, 2021

Start time: 11:00 a.m. CST

End time: 12:00 p.m. CST

Venue: Virtual Via Zoom