Marketers’ Community Real Talk Conversations: Reducing Burnout & Reigniting Culture


Join us as we dive into a new series of REAL TALK CONVERSATIONS presented by Marketers’ Community.

In this Real Talk Conversation, we’ll hear distinct perspectives from leaders and those in the trenches as they discuss burnout and reigniting culture.

  • What: Reducing Burnout & Reigniting Culture
  • When: Thursday, August 11th from 4:30 – 7:00 PM
    • 4:30-5:15 Networking
    • 5:20-6:15 Panel
    • 6:15-7:00 Networking
  • Where: Utepils Brewing – 225 Thomas Ave N #700, Minneapolis, MN 55405

Get the full description and details below. 

7 in stock



Our Real Talk series aims to provide various perspectives on issues and opportunities, allow you to network with growth-minded professionals, and leave you with at least one idea to implement in your workplace. Our panelists are not here to give you the corporate line, rather they are storytellers that will allow expansion, reflection, and consideration for action. For as much as we believe in stimulating discussion, it’s action that we’re after.

For this special event, we’re diving into an issue that is on everyone’s mind. When you ask people how they are doing and get beyond the superficial answers of “I’m fine” or “I’m managing,” a deeper level of challenges emerges: “I’m anxious, overwhelmed, and lonely,” “I’m completely burned out,” “I’ve lost my sense of optimism,” “I’m not sure how much longer I can keep this pace up.”

These experiences go beyond anecdotes: 75% of employees in the United States report symptoms of burnout. The number of those who rate their mental health as “very poor” is more than three times higher than before the pandemic.

This is about more than coping. As Albert Einstein said, “In the midst of every crisis lies great opportunity.” We have an opportunity to do more.

We’ll cover questions like:

  • Why do we see many organizations wanting their workforce to come back to the office?
  • How are marketing leaders managing through burnout, fatigue, and key employees being recruited away amidst their own disillusionment with their particular future?
  • How do you teach empathy to a new manager? Or moreover, an existing leader?

And we’re asking you to JOIN THE CONVERSATION.

We’ll be selecting representatives from the audience to share their experiences and positioning on burnout..and we’ll be discussing those pointed concerns on the spot. If you’d like to join in and share your experience, dive into a topic, or position a point of view. Email us at

Our lineup of panelists includes:

Admission Includes networking and 2 drink tickets. Food Truck will be available on site: Peppers and Fries

Let this be a catalyst for our collective discussion together as we meet and mingle and form new relationships.


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Mona Askalani, Director, Digital Capabilities, General Mills

Mona Askalani is a senior marketing executive with 20+ years of experience in digital marketing, loyalty, communications and advertising. Mona is currently the Director of Digital Capabilities at General Mills, leading the future of CPG with CRM, personalization and loyalty. Prior to General Mills, Mona led enterprise-wide digital transformations efforts as the Associate Vice President of Digital Marketing at Regis Corporation, a leader in the beauty salon industry with 5,500+ salons worldwide. She also developed a values-based culture and launched the unleash the beauty of potential purpose as Associate Vice President of Communications, Culture & Purpose.

Prior to joining Regis, Mona built a social media practice at Aimia as Director of Social and Mobile Marketing, and served as Vice President, Advertiser Services at Marketing Architects, where she helped her clients generate millions in sales from emerging media, online, TV and radio. Mona is passionate about supporting girls in technology and volunteers as a judge and mentor for Technovation [MN]. She serves on the board of directors for the Minnesota State University Foundation Board. 

Heather Polivka, CEO, Awesome People Leaders

Heather Polivka is a trusted business advisor accelerating the growth and success of progressive SMBs and their leaders through practical leadership, employee performance, and thriving workplace cultures.

Heather’s methodology has been masterfully crafted with over a decade’s worth of experience transforming people, processes, and profits of Fortune 10 organizations and businesses of all sizes. She unites marketing and HR expertise to cultivate healthy workplace cultures, improve employee engagement, craft authentic employer brands, and develop strong people leadership.


Dr. April Seifert, Social Cognitive Psychologist and Life Design Strategist, Peak Mind

Dr. April Seifert holds a Ph.D. in Social Cognitive Psychology from the University of Nebraska- Lincoln. She has spent over a decade studying the ways our mind stores information, forms habitual and subconscious thought processes, and how all of that impacts our behavior and our life experience. Additionally, her work in the field of Life Design complements her psychological training to create an impactful way for people to truly design their life and experiment their way forward.

As an entrepreneur, April takes this knowledge to a whole new level in her own work and in the work she does with her clients. As it turns out, the stronger and more flexible we are psychologically, the more successful we can be in our professional lives.

On the personal side, April lost her father to cancer at the age of 11 and was diagnosed with Multiple Sclerosis at age 13. These events highlight the importance of living our lives with intention.

April provides inspiration and shares actionable tips and techniques for doing just that through her work as a speaker, psychological coach, life design strategist, co-Founder of Peak Mind: The Center for Psychological Strength, and host of the top-rated iTunes podcast “Building Psychological Strength.”


Chris Gould, Director of Business Development, Brandpoint

Chris Gould is a digital marketing leader with 15+ years of experience in digital advertising, site optimization and analytics. As a marketing leader he has led digital teams big and small and has found one thing to always be true, your team must know that you care about them as people first. Leading successful teams means leading with empathy and instilling a sense of psychological safety among your team. Chris believes these core components to leading successful teams is more important now than ever.

Chris has dealt with his own bouts of burnout and deploys an empathetic approach to support his team in dealing with their own challenges of fatigue, anxiety, and burnout. He believes its important to remember that your team is dealing with challenges you may know nothing about. The turbulent events of the last few years have added a significant layer of stress that needs to be considered and addressed.

Chris is a proud dad of 2 and husband to Chelsea who teaches 5th grade. He recently joined Brandpoint as the Director of Business Development. At Brandpoint, his focus is helping clients grow their business through content-first digital marketing initiatives. Chris graduated from St. John’s University in Collegeville, MN with a degree in Mass Communication.


Moderator: Laura King, Marketers’ Community Founder & Marketing Practice Leader at SkyWater Search Partners 

Laura King leads the Marketing Search Practice at SkyWater Search Partners, the largest executive search firm in Minnesota based on placements and revenue. Laura has placed hundreds of marketing professionals in her career and loves matching people with opportunity. 

Personally, Laura is a proud mom to four boys and wife to Brian who took the leap into entrepreneurship last year opening ROCK U music school in Woodbury. She knows a thing or two about burnout and fatigue navigating through the past few years with an intense job and intense family demands. 

Laura loves people, marketing and transformation. She enjoys helping others figure out “what they want to be when they grow up” — finding the most authentic expression of yourself as a professional. 

Event Details

Date: August 11, 2022

Start time: 04:30 p.m. CDT

End time: 07:00 p.m. CDT

Venue: 225 Thomas Ave N #700, Minneapolis, MN 55405