Choosing Your Marketing Tech Stack: Where Do We Start?


Are you:

  • Evaluating Your Marketing Technology Stack?
  • Overwhelmed? (We Feel YOU)
  • Want to Impress Your Leaders by Improving Your Customer Experience AND Show A Direct ROI from Marketing?
  • Want To See What IS Possible In As Little as 90 Days?

Then join us for this workshop led by Nancy Gregson, Vice President of Growth and Client Engagement at All In One Accounting to learn where you should start and how easy it can REALLY be. We also have special guests Ryan Ruud and Callan Faulkner joining us to help provide additional perspectives on YOUR company’s opportunities with their vast knowledge of the marketing tech landscape.

Attendees have the option to attend this workshop virtually or in person at the Finnovation Lab. See all the details below.  

4 in stock



When we think about what is the right technology for your business, how do you choose? What metrics do we need to measure to make sure it is worth the implementation, training, money, effort, etc… In this training, we will reveal a real-life case study of transformation over the last 120 days, provide examples for your business and talk about the process engine that drives your sales and marketing, and spend the remainder of the time in a roundtable discussion about your current business challenges and how we can use technology to reduce some of your pain points.



  • How Nancy & team drove lead conversion from 44% to 72% (closed won)
  • How lead to cash went from 74.1 days to 37.4 days
  • How closed won hours went from an average of 16.5 hours sold per week to 76.5 hours sold per week
  • …so much more! We have quite the session in store for you!



11:00-11:15   Setting the Foundation of Marketing Technology – What problem are you really solving?

11:15-12:15   Case Studies + Taking YOUR questions / Roundtable discussion

12:15-12:30   Wrap up + networking


Your choice, in-person or virtual. We can’t wait to see you!



Finnovation Lab at 817 5th Ave S. #400, Minneapolis, MN 55404


Our workshop series is powered by:

Meet The Presenter

Nancy Gregson – Vice President of Growth and Client Engagement, All In One Accounting

Nancy has almost 25 years of Business Development, Sales, and Marketing experience which gives her the ability to quickly assess the needs of clients, improve customer intimacy and build long-term partnerships.  Nancy has led global sales teams driving Revenue and EBITDA growth as well as transformed overall processes to provide efficiencies across the organization.  Nancy has her Bachelor’s Degree in English, Technical Writing from the Pennsylvania State University, and an MBA from the University of Washington.  She is a member of the Advisory Council for the Harvard Business Review and has a CMP license for meeting and event planning.  Connect with Nancy here.


Event Details

Date: October 27, 2021

Start time: 11:00 a.m. CST

End time: 12:30 p.m. CST

Venue: Virtual Via Zoom or In Person