Real Talk Conversations: Digital Growth Strategies and Marketing Leadership

$25.00

Navigating today’s marketing challenges is tough. Factors like digital transformation, content overload, increased competition, fragmented audiences, and post-pandemic buyer behavior have left most of us searching for a new playbook.

Adapting our marketing strategies has never been more important than it is now. Join our panel of marketing leaders as they share their success formulas for adapting to these demands.

  • What: Real Talk Conversation on Digital Growth Strategies + Marketing Leadership – Is there a formula for success?
  • When: Thursday, May 23rd from 3:00 PM – 6:00 PM
    • 3:00 PM -4:00 PM Networking
    • 4:00 PM -5:00 PM Panel
    • 5:00 PM -6:00 PM Networking
  • Where: Heroic Productions STUDIO15  801 W 106th St, Minneapolis, MN 55420

**More details on the event topic, speakers, and community are below.** 

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Description

Navigating today’s marketing challenges is tough. Factors like digital transformation, content overload, increased competition, fragmented audiences, and post-pandemic buyer behavior have left most of us searching for a new playbook.

Adapting your marketing strategies has never been more important than it is now. Join our panel of marketing leaders as they share their success formulas for adapting to these demands. They’ll share their stories of innovation, overcoming challenges, and driving success in this rapidly evolving environment.

We’ll dive into:

  1. Digital Strategies: Discover strategies for building robust digital infrastructures that support scalability and agility in a rapidly changing environment.
  2. Tools & Technology: Explore the digital tools and technologies that are making a difference in their organizations. Learn how these tools enhance collaboration, foster innovation, and drive results in the ever-evolving digital landscape.
  3. Marketing Leadership: How have leaders shifted with the times? Gain valuable insights into effective leadership strategies that empower teams, foster creativity, and inspire innovation.
  4. Marketing ROI: Identify the most effective metrics and key performance indicators (KPIs) for evaluating the success of digital strategies. Learn how to align these metrics with business objectives to ensure maximum return on investment (ROI).

Agenda:

  • 3:00 PM -4:00 PM Doors Open + Networking
  • 4:00 PM -5:00 PM Panel
  • 5:00 PM -6:00 PM Networking

Don’t miss this opportunity to gain valuable knowledge and practical tips from our panel of marketing leaders.

 

More about Marketers’ Community:

Since 2018, we’ve gathered over 2,000 professionals to facilitate connection, learning, and personal/professional growth.

What is beautiful about this community is that it’s not limited by membership. Anyone can attend our events  — you don’t have to be a marketer, but beware there will plenty of marketers present. 

Our Real Talk series aims to provide various perspectives on issues and opportunities, allow you to network with growth-minded professionals, and leave you with at least one idea to implement right away. Our panelists are not here to give you the corporate line, rather they are storytellers that will allow expansion, reflection, and consideration for action. For as much as we believe in stimulating discussion, it’s action and change that we’re after.

Event Venue is Heroic Productions, they have plenty of parking and an incredible space you will definitely want check out! Bring a friend and register today!

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Speakers

Joe (JV) Vangsgard, Chief Marketing Officer

Joe leads marketing at BrightPlan. He brings a passion for high-growth investment-backed technology companies and building award-winning cultures that engage the entire organization to drive go-to-market success. His previous experience includes growing multiple technology companies to scale successfully and building multiple cultures recognized as the best places to work. Beyond his corporate career, Joe’s life goal is to be a professor and bring his passion for technology and business to students that will change our world. Connect with him on Linkedin!

Manny Rivas, VP of Marketing

Manny Rivas is a seasoned performance marketing executive with over 15 years of experience spearheading high-performing teams across Paid, Earned, Owned, and Analytics. Currently serving as Clearlink’s VP of Marketing – Internet Brands, Manny concentrates on driving performance growth and brand awareness for various digital media brands owned and operated by the company.

Before joining Clearlink, Manny played a pivotal role in developing an internationally recognized marketing agency, contributing to its recognized growth and success. His client portfolio boasts renowned names such as Uber, eBay, Airbnb, Firestone, 3M, and Dell.

Manny’s expertise extends beyond his professional roles; he is a sought-after speaker at numerous international digital marketing conferences, having shared insights and strategies at events spanning cities like Sydney, Berlin, San Francisco, and London.

Christy, VP of Marketing at Optum

Christy Ressler serves as Vice President of Marketing at Optum, where she leverages her more than 19 years of extensive marketing expertise. In her current capacity, Christy leads innovative modernization initiatives focused on marketing automation, GenAI alignment & integration, digital engagement strategies, and campaign performance optimization and attribution for business-to-business audiences. Christy’s collaborative and inclusive management style, together with a strategic mindset, serves to enhance market positioning and fuel business growth. Beyond her professional endeavors, Christy cherishes time with her family and actively participates in her children’s activities. She’s an enthusiast of lake life and finds relaxation in reading during her downtime.

Event Details

Date: May 23, 2024

Start time: 03:00 p.m. CDT

End time: 06:00 p.m. CDT

Venue: 801 W 106th St, Minneapolis, MN 55420