Description
Why This Conversation Matters: As a marketing leader, you’re under more pressure than ever.
You’re expected to deliver results faster, with fewer resources — all while navigating a maze of new technologies, AI tools, budget cuts, shifting customer expectations, and an explosion of new service models.
The traditional way of building and managing marketing teams isn’t built for this new reality.
Should you hire full-time? Bring in an agency? Lean on fractional experts? Automate more? Where do you invest when every decision feels high-stakes?
The truth is:
There’s no one-size-fits-all playbook anymore.
The leaders who succeed will be the ones who rethink how they structure their teams — for agility, impact, and future growth.
That’s exactly what this panel is here to uncover.
This Event Is for You If You’re:
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A Marketing Leader trying to future-proof your team structure and strategy.
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A Fractional Marketer who wants deeper insight into what companies really need right now.
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An Agency Leader looking to better align your services with the evolving needs of marketing teams.
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A Marketing Professional who wants to understand how team structures are changing — and how to stay ahead in a shifting landscape.
What You’ll Walk Away With:
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Fresh perspectives on how top marketing teams are shifting their models to thrive.
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Real-world advice on how to decide between in-house, agency, fractional, or AI-supported solutions.
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Key questions every leader should be asking before building (or rebuilding) their marketing organization.
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Actionable insights to help you rethink your team’s structure, partnerships, and path forward — with the future in mind
Our Experts: We’ve gathered top voices from across the marketing landscape to give you a 360° view of the strategies, structures, and solutions that are shaping the future.
- Andrea Ponto – VP Marketing and Product Strategy, Merchology
- Mike Bernard – Chief Marketing Officer at Evotix
- Amy Spencer – CEO and Chief Matchmaker, Evo Communications
- Katie Walter – CEO, Fractional Conference. Fractional CMO and Marketing Consultant, Trellis LLC
Get ready to challenge the norm, explore new ideas, and leave with a clearer path forward.
We hope to see you there!
About Our Panel Discussions:
Our Real Talk Conversations are designed to bring you a range of perspectives on today’s challenges and opportunities, while connecting you with growth-minded professionals. Our panelists aren’t here to give you the corporate line — they’re real-world storytellers, here to spark reflection, inspire new thinking, and encourage action.
More about Marketers’ Community:
Since 2018, Marketers’ Community has been a home for growth-minded marketing leaders. We support our community through curated Peer Groups, expert-led workshops, engaging events, and meaningful networking — all designed to foster connection, spark ideas, and help you lead with impact.
The beauty of this community? You don’t have to be a marketer to join us. Our events are open to everyone, though you’ll be in great marketing company.
Ready to get involved? Join our community of 4,000+ marketing pros by subscribing to the MC Scoop newsletter or learn more about joining our Marketing Leadership Roundtables!
Our Meetups & Events Are Powered By Our 2025 Sponsors:
Thank You To Our Event Sponsors:
Special Event Partnership:
The Fractional Conference business provides in-person community, education, and networking plus a supportive virtual connection to help fractional leaders and solopreneurs grow and thrive. We provide in-person events like our annual conference as well as intimate planning and coworking events for solopreneurs. Our flagship conference brings together hundreds of fractionals, solopreneurs and small business owners to connect, guide, and uplift each other in person each year. It includes educational tracks, small group engagement, networking, and community to help attendees build the scaffolding they need to progress their businesses. All of our events focus on belonging. Our attendees tell us they’ve “found their people.” They have practical, hands-on guidance from peers on the same journey and get the wisdom, energy, and insight they need to keep going. They get to teach and guide from their own place of expertise, while learning and helping. We help create a virtuous circle, where the community pours into you and gives you opportunities to pour back into them as well. The next conference is Oct. 27-29 in Minneapolis.