Description
Is your search strategy working against itself?
It’s more common than you think. Many companies run SEO and SEM in silos—handled by different teams, agencies, or strategies. The result? Fragmented campaigns, cannibalized visibility, and missed growth opportunities.
Here’s the reality: 70% to 80% of searchers click on organic results—even when paid ads appear. But that doesn’t mean you should prioritize one channel over the other. When SEO and Paid Search work together, they create a force multiplier effect—delivering stronger visibility, smarter spend, and better business outcomes.
In This Interactive Workshop, You’ll Learn:
✅ How to future-proof your search strategy by aligning SEO and SEM
✅ Paid Search tactics that amplify your organic visibility
✅ How to use Paid Search insights to create winning SEO tactics
✅ Real-world examples of brands dominating their category by unifying search
✅ Get your questions answered with live hands-on support from search experts
Whether you’re managing search in-house or across multiple vendors, this session will give you a clearer roadmap to integrate efforts, reduce inefficiencies, and unlock growth opportunities hiding in plain sight.
Who Should Attend:
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Marketing leaders looking to improve ROI from digital channels
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SEO and Paid Search specialists aiming to break out of the silo
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Brand and content managers responsible for web performance
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Anyone seeking a more strategic, scalable approach to search
Walk away with practical insights, real examples, and next steps you can apply immediately.
It’s time to stop choosing between SEO and SEM — and start building a search strategy that works harder together.
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