![[Workshop] Paid Media Strategies: Closing the Gap Between Paid Media Spend and Business Results](https://www.marketerscommunity.us/wp-content/uploads/2026/05/New-Marketers-Community-Events-Workshops-1.png)
Description
Closing the Gap Between Paid Media Spend and Business Results
Most paid media doesn’t fail at the campaign. It fails three steps earlier — in the brief, the audience definition, the tracking setup, and the handoff to sales. By the time the ads are live, the gaps are already baked in.
Whether you lead paid media strategy, oversee marketing performance, or support campaign execution, this workshop is designed to help teams build stronger paid media foundations and make more confident decisions. It covers the fundamentals — channels, targeting, buying mechanics, creative, optimization — and then goes into the parts that most paid media decks gloss over.
What Makes This Different:
Most paid media content focuses on platforms, ad formats, or optimization tactics. This focuses on the working judgment that lives between strategy and execution — the muscle most teams pick up by osmosis, if they pick it up at all.
It’s deliberately practical. You don’t need a six-figure martech stack or a perfect attribution model to use it. You need a clear definition of your audience, a brief that survives contact with reality, a measurement frame you can defend, and a plan that ties back to what the business actually cares about.
What You’ll Leave With:
- A clearer understanding of paid media channels, funnel roles, and where each fits
- A practical framework for ICP and audience research
- A reusable brief structure you can hand to any agency, freelancer, or in-house creative
- A stronger understanding of attribution, tagging, and incrementality
- Better ways to align paid media with sales and pipeline goals
Bonus: Deep Dive Into LinkedIn Paid Strategy
We’ll also spend dedicated time exploring how marketers are using LinkedIn paid today, including:
- How to make LinkedIn less expensive
- Audience targeting and segmentation strategies
- Campaign objectives and where LinkedIn fits in the funnel
- Thought leadership and content amplification
- Paid + organic alignment strategies
- Measuring impact beyond lead volume
- Common mistakes, misconceptions, and what’s actually working right now
Who Should Attend:
- Marketing managers and directors overseeing paid media budgets and strategy
- Demand generation and growth leaders looking to strengthen foundational strategy and alignment
- Paid media specialists wanting to grow beyond execution into more strategic decision-making
- Marketing generalists balancing multiple responsibilities across campaigns, channels, and reporting
Walk away with practical insights, real examples, and next steps you can apply immediately.
More about Marketers’ Community:
Since 2018, Marketers’ Community has been a home for growth-minded marketing leaders. We support our community through curated Peer Groups, expert-led workshops, engaging events, and meaningful networking — all designed to foster connection, spark ideas, and help you lead with impact.
The beauty of this community? You don’t have to be a marketer to join us. Our events are open to everyone, though you’ll be in great marketing company.
Ready to get involved? Join our community of 4,000+ marketing pros by subscribing to the MC Scoop newsletter or learn more about joining our Marketing Leadership Roundtables!
Our Meetups & Events Are Powered By:
