Description
Most companies do not have a lead generation problem. They have an alignment problem.
Sales and marketing teams are often measured differently, working from disconnected data, and reacting to different versions of the customer journey — while buyers expect a seamless experience across every touchpoint.
This panel is a practical conversation about what it takes for sales and marketing teams to work better together today, from shared goals and reporting to communication, buyer behavior, and the operational gaps that slow growth down.
Because when alignment works, teams move faster, customers have a better experience, and revenue becomes easier to grow.
What We’ll Cover
- Why sales and marketing teams still define “qualified leads” differently
- Where alignment breaks down across the customer journey
- The communication and trust gaps slowing teams down
- Whether your CRM, reporting, and tools are actually connected
- Attribution, visibility, and proving marketing impact
- How AI and changing buyer behavior are reshaping demand generation
Who Should Attend? Hint: it’s more than just marketers.
This event is built for marketers, sales leaders, and business leaders who are responsible for growth, pipeline, customer acquisition, or revenue performance.
Especially relevant for teams trying to improve collaboration, prove impact more clearly, and create a better experience across the full buyer journey.
- Marketing Leaders & Demand Gen Teams
- Sales & Revenue Leaders
- Digital, Content & Growth Marketers
- Business Owners & Consultants
- Cross-Functional Marketing & Sales Teams
Our community includes both B2B and B2C professionals, creating space for diverse perspectives and practical conversation.
Event Agenda:
- 4:30 – 5:30 PM – Rooftop Patio Social Hour + Networking (Apps & Drinks Provided)
- 5:30 – 6:30 PM – Panel Discussion
- 6:30 – 7:30 PM – Networking & Closing
About Our Real Talk Conversations:
Our Real Talk Conversations are designed to bring you a range of perspectives on today’s challenges and opportunities, while connecting you with growth-minded professionals. Our panelists aren’t here to give you the corporate line — they’re real-world storytellers, here to spark reflection, inspire new thinking, and encourage action.
More about Marketers’ Community:
Since 2018, Marketers’ Community has been a home for growth-minded marketing leaders. We support our community through curated Peer Groups, expert-led workshops, engaging events, and meaningful networking — all designed to foster connection, spark ideas, and help you lead with impact.
The beauty of this community? You don’t have to be a marketer to join us. Our events are open to everyone, though you’ll be in great marketing company.
Ready to get involved? Join our community of 4,000+ marketing pros by subscribing to the MC Scoop newsletter or learn more about joining our Marketing Leadership Roundtables!
Our Meetups & Events Are Powered By Our 2026 Sponsors:
Thank You To Our Event Space Sponsor:
